Doc Searls @ OSCON

There's a lot of cool stuff going on at OSCON this year. Here's a session I would have liked to have seen:

Open Source Clue Training: How to Market to People Who Hate Marketing: Doc Searls, Linux Journal

Fortunately, Dru Lavigne took notes on the session. There are a lot of great sound bites, including these:

The static web is about spaces and places whereas the live web is about time and people.

The static web is a haystack whereas the live web is organized chronologically: e.g. http://blog.com/year/month/day/post.

As opposed to publishers which publish finished works, blogs are provisional. The best of blogging is about rolling snowballs and watching the momentum grow--if it grows and gets somewhere, the idea is not just yours.

And later, Doc lays down his new rules of marketing:

use tags, they'll only get bigger

learn and relearn from Open Source success stories

read the The Cheater's Guide to Network Testing

podcast everything you can

when developing products, put sales ahead of marketing

send engineers, not marketing, to conventions to talk to the customers

personal blogs matter more than corporate ones

use aggregators to follow what's going on

advertising as we know it (even online) is doomed due to waste